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But those TV spots will always be restricted in some degree because of FCC regulations.
If you engage with Axe on Snapchat, maybe the branded snaps show more skin.
MTV also tapped into the space in a similar manner last summer to hype up “Geordie Shore,” a UK version of “Jersey Shore.” It seems inevitable that characters on reality shows like “Jersey Shore” will be sending users sexy Snapchats during the show itself.Snapchat doesn’t do enough to warn teenagers and parents about sexual content on its app, according to a lawsuit filed Thursday by celebrity attorney Mark Geragos on behalf of a family.The suit concerns articles hosted on Snapchat, including “People share their secret rules for sex” and “10 things he thinks when he can’t make you orgasm.” Such material is “adult-rated content that parents would likely prohibit” had they known it’s found without restrictions on Snapchat, according to the lawsuit.To sign up for Snapchat, users must say they are at least 13 years old (the same minimum age at competitors such as Facebook and Twitter).To Geragos, the circumstances add up to a violation of federal law that merits a ,000-a-day civil penalty.“A lot of the sites have taken the affirmative approach of dealing with this,” but Snapchat isn’t one of them, said Geragos, known for representing convicted murderer Scott Peterson and celebrities including Michael Jackson and Chris Brown.
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So the big question: Do these campaigns actually work? Karmaloop’s brief engagement has already resulted in an increase of 2,000 Snapchat friends.